Nike’s Q1 Earnings Preview: Can the Sportswear Giant Regain Its Footing?

Nike faces a pivotal moment as it prepares to release Q1 earnings amid a 25% stock decline over the past year. Wall Street anticipates earnings of $0.27 per share, a sharp drop from $0.70 in the prior-year period, with revenues expected to fall 5% to $11 billion.

The company struggles with strategic missteps in digital channels, intensified competition from emerging sportswear brands, and ongoing pressure from Trump-era tariffs. "Nike became complacent at the top," says Victoria Scholar of interactive investor, noting the brand's challenge to recapture market excitement against fresher rivals.

While Nike boasts a strong history of beating estimates, this earnings report arrives during what analysts describe as a necessary period of reinvention for the industry leader. The results may signal whether recent initiatives can counteract what Scholar calls an "onslaught of trendier" competitors disrupting both apparel and footwear segments.